Why a Diamond?

• Diamonds are beautiful. Formed millions of years ago, they have stood the test of time with a fire and brilliance that is unquenchable. They create an aura of success and inspire feelings of pride.
• Diamonds are durable. A diamond is the hardest substance known. They resist deterioration and you can be confident that the diamond you buy today will still shine as brilliantly when your great grandchildren wear it.
• Diamonds are rare. For every carat of rough diamonds recovered, more than 250 tonnes of ore have to be blasted, crushed and processed. Only 20% will be gem quality.

Conflict Diamonds
We warrant that the diamonds we sell are conflict free.

Choosing a Diamond
There are four characteristics to understand that will help you when buying a diamond. They are known as the C’s — cut, colour, clarity and carat weight. It is the combination of these four factors that determines the value of a diamond.

• Cut
  The quality of the cut determines a diamond brilliance.
  

• Colour
  Most gem diamonds seen alone appear white, but most have a hint of colour, mainly yellow. Diamonds with no trace of colour at all are extremely rare and the closer they are to no colour, the more rare and valuable they will be.
• Clarity
  Diamonds were formed millions of years ago, deep within the earth under enormous heat and pressure. Consequently, most diamonds contain tiny marks, known as inclusions, which make each stone unique. The inclusions don’t necessarily waken the stone and when they don’t interfere with the passage of light they do not affect its beauty. The fewer and smaller the inclusions, the more valuable a diamond will be.
• Carat weight
  A diamond’s weight is the simplest of its characteristics to measure and from the earliest times it was used to calculate a diamonds value. Diamond weight is measured in carats and each carat is divided into 100 points. A carat is equal to one-fifth of a gram.

Different settings for your diamond

• Bezel Set: Diamond set in a sleeve of gold, rubbed over all the way around.
• Channel Set: A diamond set in a row with a strip of gold either side to hold the diamonds in place.
• Claw Set: A diamond set with each claw bent over to secure the stone.
• Pace/Grain Set: Diamonds set close together, held in place with grains of gold.

How much should I spend on a diamond engagement ring?
All that a diamond engagement ring symbolises is priceless. But you have to be practical. So, how much should you spend on this significant purchase? Today, two months salary is generally considered to be a good guideline. Planning a wedding can be an expensive time, but remember that costly receptions and honeymoons quickly become a memory, an fairytale wedding dresses will be worn once and then quickly fade. However, a diamond will be with you forever and will be a constant sparkling reflection of your love for each other.

How to care for your diamonds and its setting
Diamonds need care to keep them at their brilliant best. A clean diamond reflects light better than one that has been dulled by skin oils, soap, cosmetics and grease. So it is important to clean your diamonds regularly. Your JAA jeweller is the best person to do this. The setting can be checked at the same time.